Desiree HeijneDesiree Heijne is a research associate at the Science and Information Centre for Sustainable Poultry Production (WING) at the University of Vechta, Germany.From the AuthorEgg ProductionPoultry industry transparency can tackle consumer misconceptionsResearch in the fields of communications and public relations has shown that the meat industry, including the poultry sector, has a distinct image problem, due to a longstanding lack of transparency across the whole value chain.Page 1 of 1