Reducing the incidence of foodborne illness attributed to eating chicken has been on ongoing challenge for the industry and the source of regulatory concern.
“Right now, there’s not a lot of companies tracking serotypes very vigorously, but I think that the new regulations are going to drive folks to start looking at serotypes a lot harder,” said Don Ritter, DVM, owner, Poultry Business Solutions LLC.
Ritter will discuss how emerging technologies may be harnessed to improve health and food safety outcomes for both broilers and humans at the 2024 Chicken Marketing Summit.
Registration is now open with early savings available.
Why monitoring could be crucial
There is intense pressure to develop better preharvest approaches to food safety in the poultry industry right now, especially when it comes to Salmonella. In October 2022, the USDA Food Safety and Inspection Service’s (FSIS) proposed framework to reduce Salmonella that indirectly expands the department’s regulatory control.
New deep serotyping and gene sequencing technologies focus on identifying the most abundant serotypes for Salmonella and other pathogens associated with foodborne illnesses present in a sample. These technologies could help the industry anticipate which serotypes will become dominant next and more accurately target the serotypes that cause foodborne illnesses.
“I think monitoring is going to be a big thing. People are going to want to know what’s in their supply chain more granularly and more specifically for some of these human high-risk pathogens,” he said.
Attend the 2024 Chicken Marketing Summit
Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.
For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.
Submit your free nomination for Chicken Marketer of the Year.
Registration is now open for the Chicken Marketing Summit with early savings available.
