BRF Pets, based in São Paulo, Brazil, showcased three complete portfolio brands during Interzoo 2024, which ran May 7-10, in Nuremberg, Germany.
Biofresh and Guabi Natural (Super Premium Natural Segment) and GranPlus (Premium Special Segment) were highlighted at the company's stand during the international pet industry fair, reinforcing BRF Pet's appetite for its global expansion. Currently, BRF S/A's pet nutrition division is present in more than 20 countries and has made moves to increase its distribution in other places.
Every two years, Interzoo showcases the latest trends and innovations to thousands of visitors looking for information on the latest pet food, care products and accessories on the market. The fair brings together the main global companies in the pet segment.
"In this edition, added to the complete portfolio of the three brands, Biofresh, Guabi Natural and GranPlus, BRF Pet reinforces its strategy of approaching the specialized market globally," said Cláudio Dafferner, executive foreign market manager at BRF Pet. "In addition to following market trends, some of the objectives here are to expand the international business of the company, interact with our current customers and look for new distributors."
Biofresh, Guabi Natural and GranPlus, present at this BRF Pet stand, are among the main brands sold by the company in the Brazilian and international market. Biofresh and Guabi Natural (which was the first Super Premium Natural food to be launched in Brazil) are among the brands most recommended by veterinarians, said the company, and GranPlus is the most represented BRF Pet brand that offers one of the most diversified food portfolios on the market in flavor by life stage.
