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Novus International Inc. has announced that it is now offering more options to the beef industry for customized nutrition programs. "We are … launching innovative new products and programs to the beef market," said Dan Meagher, vice president of the Americas for Novus International. "We are committed to helping beef producers, feedlot managers, nutritionists, consultants and feed manufacturers achieve improved performance and meat quality characteristics while enhancing health through nutrition for the animals in their care."