Rabobank released through its global Food and Agribusiness Research and Advisory a paper on the U.S. chicken industry titled “This is not your grandfather’s chicken industry – Thoughts from a banker’s perspective”. The report, which is a wakeup call to the U.S. chicken industry, examines the challenges faced by the chicken industry and the implications for necessary change in the industry going forward.
I particularly suggest complementing the reading of this paper with the reading of another report from Rabobank - "Crossroads for Growth" - that deals in depth with the perspectives of the world poultry industry, its major players and markets in the years to come.