Increase in number of consumers eating more chicken breast meat in 2013

How many consumers are eating more chicken breast meat in 2013? Twenty-eight percent of 1,000 consumers surveyed said they are purchasing more boneless, skinless chicken breast meat in 2013 than a year ago.

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Chicken marketers with the closest prediction of the number of consumers eating more chicken in 2013 included, from left, Mike Sobel, Whataburger Restaurants; Randy Keene, Zaxby’s; and Jay Wilson, Cryovac-Sealed Air. Shown with the winners is Ted Rueger of Eastern Poultry Distributors.
Chicken marketers with the closest prediction of the number of consumers eating more chicken in 2013 included, from left, Mike Sobel, Whataburger Restaurants; Randy Keene, Zaxby’s; and Jay Wilson, Cryovac-Sealed Air. Shown with the winners is Ted Rueger of Eastern Poultry Distributors.

How many consumers are eating more chicken breast meat in 2013? Twenty-eight percent of 1,000 consumers surveyed said they are purchasing more boneless, skinless chicken breast meat in 2013 than a year ago.

That's according to consumer research presented at the Chicken Marketing Seminar in Coeur d'Alene, Idaho, showing 28 percent of consumers eating more white meat chicken in 2013 and only 9 percent eating less.

Chicken marketers attending the seminar competed in teams to predict the number of consumers eating more chicken in consumer research sponsored by the National Chicken Council and funded by WATT PoultryUSA magazine.

The Chicken Marketing Seminar is sponsored by the National Chicken Council in cooperation with the National Poultry and Food Distributors Association. 

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