Vion Food Group, one of the UK’s leading food manufacturers, has launched a campaign using digital marketing, social media and consumer events to boost the sales of pig meat.
“As a leading UK pig processor, we recognize our responsibility to highlight the benefits of pork, encourage consumers to try new meals using pork and help them learn more about pork,” said a spokeswoman for the company, which enlisted the services of celebrity chef Jamie Oliver to help persuade people to choose pork.
Investment is hoped to improve the efficiency of pork plant in Storm Lake, Iowa
Two countries agree to trade deal that could be worth GBP45 million to British pig industry
Irish agriculture authority Teagasc allocates EUR3 million (USD4.1 million) for facility
Consumers are reluctant to pay high prices for beef, according to a study.
Pork consumption is expected to rebound.
Chinese imports from the U.S. have dropped due to tighter constrictions.
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