VIV Russia will carry on the Feed-to-Meat concept to Moscow, May 19-21, 2015.
February 18, 2015
VIV Russia will showcase the industry’s developments by the Feed-to-Meat concept.
VIV Russia will carry on the Feed-to-Meat concept to Moscow,
May 19-21, 2015.
VIV Russia will showcase the industry’s developments by the
Feed-to-Meat concept. Feed to meat brings together supply and demand within the
complete animal protein chain. The driver behind the chain concept is that
animal feed and animal health are vital for meat quality and safety. VIV Russia
will focus on every step in the meat production process, presented by the world’s
key players in the industry.
Consumer attitudes and behaviors toward food are
rapidly changing on a global scale. Demands for healthy, convenient, fresh
and safe products are increasing. Packaging is becoming more important with the
selling process as fresh foods are expected to be conveniently packaged and
easy to store.
Animal production and processing is facing a difficult time.
After mad cow, classical swine and avian influenza, consumers are skeptical and
want guarantees about the meats they eat. Meat safety can only be guaranteed if
every step in the meat production chain is carefully monitored and controlled.
To stay current with these developments, today’s meat
business is about improving:
yield
quality
hygiene
traceability
portioning
performance
profitability
efficiency
transparency
Meat producing and – (further) processing
companies adapt and improve their production processes to meet demands.
International food quality institutions developed standards for quality
assurance and secured traceability. The trend is towards systems that cover the
entire food chain from primary production to finished products: from feed to
meat.