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Four industry experts gave a wide range of opinions on how world agriculture can face the challenge of feeding the world's growing population during a Smart Debate at the 2012Alltech Summit May 22. Opinions from the four varied widely, but all agreed that technology and education — of both the people in agriculture and the general population — are key in achieving that goal.
The panel consisted of Tom Arnold, CEO of Concern, Ireland; Sean Rickard, senior lecturer in business economics, Cranfield University, UK; Dr. Marcus Vinicius Pratini de Moraes, former minister of agriculture and food supply, Brazil; and Tom Dorr, CEO of U.S. Grain Council.
Agriculture's poor reputation, largely influenced by negative reporting in the mainstream media, was seen as a hinderance to the industry's success. "We have developed significant technology, and we have produced a good food system in the United States, yet we are seen in a negative light," said Dorr. "We have to get the word out."
In a press conference following the debate, the group was asked how the agriculture industry can get its message across to the world and influence public opinion. Their responses can be seen in this video:A prediction about the future of agriculture.
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