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Information on global poultry, pig and animal feed markets.
North America / Industry News & Trends / Pig Growing & Finishing
on June 8, 2017

Why ag producers should approach consumers differently

A recent study shows that data backed by professional opinions should push producers to change their ways of dealing with consumers, and let emotion and passion tell the ag story.

Professionals are urging producers in the agriculture industry to take a more emotional approach to their relationship with consumers after evaluating results from The International Food Information Council Foundation (IFIC) that released their findings from the 2017 study they conducted to better inform both consumers and producers of the agriculture…

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