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Information on global poultry, pig and animal feed markets.
Gary Thornton

Gary Thornton

Gary Thornton is editor of WATT PoultryUSA. To contact Thornton, email gthornton@wattglobal.com.

ARTICLES

How to increase foodservice chicken sales

Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.
Driving growth requires that chicken producers cooperate with their foodservice customers to reverse the decline in purchase frequency, especially heavy buyers.
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Chicken producers must speak fearlessly on issues

On key issues like 'big ag,' animal care and welfare, and food labeling, chicken producers must speak with courage and clarity.
Chicken producers must speak fearlessly, and with clarity, to close the gap between consumer perceptions and reality on issues like 'big ag,' animal care and welfare, and food labeling.
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What poultry does not contain drives sales

Nielsen data suggests that bringing products to market that address consumers’ desire for clean labels is an opportunity for poultry producers.
Meeting consumers’ desire for clean labels is an market opportunity squarely in the wheelhouse of poultry producers.
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Poultry’s fresh opportunity in local chicken, turkey

Locally produced poultry is a fast-growing grocery category and opportunity for poultry producers to be in tune with shoppers’ health and wellness goals.
Locally produced poultry is a fast-growing grocery category and opportunity for poultry producers to be in tune with shoppers’ health and wellness goals.
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6 strategies to increase retail poultry sales in 2017

With consumer spending and retail grocer strategies changing, these six strategies from the most-recent Power of Meat study can position poultry for more retail grocery sales in 2017.
With consumer spending and retail grocer strategies changing, these six strategies from the most-recent Power of Meat study can position poultry for more retail grocery sales in 2017.
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Poultry producers grapple with antibiotics issue

Managing microbial threats, antibiotic stewardship and consumer expectations in animal production is the U.S. poultry industry’s toughest challenge in decades.
Antibiotic use in poultry, consumer responses and disruptions in the food supply chain were hot topics at the Midwest Poultry Federation Convention.
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Top US turkey producers increased production in 2016

Top U.S. turkey companies increased production in 2016 and plan more growth in 2017, according to WATT PoultryUSA’s Top Poultry Company Rankings.
Top U.S. turkey companies increased production in 2016 and plan more growth in 2017, according to WATT PoultryUSA’s Top Poultry Company Rankings.
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