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Information on global poultry, pig and animal feed markets.

Vince Shiers

Vince Shiers is managing director of product recall, food safety and business continuity consultancy RQA Europe. www.rqa-europe.com

ARTICLES

Crisis management in the poultry industry - preparing for the unexpected

Thorough preparation can help to ensure business continuity and the preservation of hard won reputations.
Egg producers in the US have certainly learnt of late what it means to deal with a crisis. While preventing every crisis scenario may be impossible, taking steps to ensure that your business can manage an incident, and continue to operate and trade through it, is essential.
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