Christian Martin

Christian Martin is director of Global Animal Nutrition, DSM Nutritional Products.
From the Author
Egg Production
Consumer education through the branding and marketing of eggs
It is more important than ever to educate consumers about the benefits of functional foods. The egg industry can take a few cues from the US dairy industry, which has been producing and selling functional foods since the 1930s.
Specialty brands are able to stand out on shelf and give consumers additional information.
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