Information on global poultry, pig and animal feed markets.

Desiree Heijne

Desiree Heijne is a research associate at the Science and Information Centre for Sustainable Poultry Production (WING) at the University of Vechta, Germany.


Poultry industry transparency can tackle consumer misconceptions

A study in Germany has found that showing consumers around farms results in more favorable impressions of the industry, but attitudes vary depending on visitor age.
Research in the fields of communications and public relations has shown that the meat industry, including the poultry sector, has a distinct image problem, due to a longstanding lack of transparency across the whole value chain.
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