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Information on global poultry, pig and animal feed markets.

Food Safety and Processing Perspective

Terrence O’Keefe, WATT’s content director of agri-business, provides his perspective on developments affecting processing and food safety related issues in the poultry, egg and swine industries. Terrence has covered the poultry industry as an editor for over a decade and also brings his experience in plant management and live production to bear on today’s issues.

Vaccination not the ‘third rail’ for avian flu control

Experts on control and eradication of viral diseases of poultry say that vaccination to protect flocks from avian influenza should be better accepted in the future.
Reform of social security programs is often referred to as the “third rail” of American politics, in reference to the electrified high-voltage third rail used to power subway trains. Because of the reaction of trading partners, vaccination has become the “third rail” when it comes to avian influenza control, but it shouldn’t be.
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The impact of ‘pet parents’ on poultry welfare

Consumers’ closer bonds with pets may be a primary driver of changing attitudes toward how farm animals are cared for.
The U.S. layer industry is following in the footsteps of the European layer industry on the path away from conventional cages for housing hens. This conversion is coming about largely as a result of the lobbying of major retail and foodservice egg purchasers by animal welfare/rights groups. As someone who studied the behavior of laying hens in graduate school, but who also has a business degree and experience in large-scale meat bird production, I have been somewhat puzzled by these developments.
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How can you get a millennial to change their mind?

Millennial consumers are said to care about different things than their parents did, but one expert says he can demonstrate how to change their opinions.
You have likely heard a statement like, “Millennials care where their food comes from.” I have always been skeptical of broad statements like this.
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Consumer demand is best illustrated by providing choices

Taking a closer look at Compassion in World Farming objections to the National Chicken Council report on the environmental impact of slower growing broilers

Taking a closer look at Compassion in World Farming objections to the National Chicken Council report on the environmental impact of slower growing broilers.The opinion piece authored by Katya Simkhovich, food business coordinator, Compassion in World Farming, raised three primary objections to the National Chicken Council’s study of the environmental impact of slower growing broilers.


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Faster growing broilers can still have good welfare

So-called slow growing broiler strains will find a market niche in developed countries, but they aren’t the answer for long-term sustainability of chicken production
Some animal rights activist groups are pushing for broiler producers and chicken buyers to switch to slower growing breeds because they claim that the welfare of these birds is better than it is for modern broiler strains.
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Massachusetts voters pass a confusing hen welfare law

Just as California’s Proposition 2 didn’t actually outlaw the use of cages for housing laying hens, Massachusetts’ Question 3 doesn’t either.
All of the votes from the November 8, 2016, election haven’t been tallied yet, but Massachusetts voters overwhelmingly approved Question 3, which phases out “extreme methods of farm animal confinement.”
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Grandin to poultry industry: 'Avoid BS welfare standards'

Dr. Temple Grandin said that when it comes to setting welfare guidelines on things like outdoor access, poultry producers should make sure they are set in a way that consumers will recognize and accept.
Dr. Temple Grandin, animal science professor, Colorado State University, says the most important thing regarding outdoor access provisions for poultry is to “have clear guidelines and no BS, a porch half the size of this table is pure BS.”
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