More poultry producers are facing the conflicting pressures of producing more meat, without antibiotics and to higher welfare standards. Giving animal health a greater role in production management may help to resolve this dilemma.
Overturning attitudes to antibiotics, whether in agricultural production or human medicine, is not easy. But everyone can do their bit, and for those wanting a deeper understanding of the issues surrounding antibiotic resistance, a new resource will be made available to coincide with World Antibiotic Awareness Week.
McDonald’s has scored an animal welfare first, and been named the winner of Compassion in World Farming’s Best Marketing Award in this year’s Good Farm Animal Welfare Awards, which recognize the commitment of food businesses to improve animal welfare standards.