The editor of WATT PoultryUSA shares his thoughts on the US poultry industry. Gary Thornton discusses legislation, trends, food safety issues and more relating to the poultry and meat industries in the US.
The personalized ideologies that shape how people think about and consume food may offer poultry producers useful clues about how to market to a public skeptical of the food industry and divided over food science.
Want to know what’s on the minds of the leaders at the National Chicken Council in 2017? These poultry challenges – ranging from disease biosecurity, regulatory reform, international trade and consumer affairs – could be opportunities in 2017.
The Food Safety and Inspection Service (FSIS) released a Strategic Plan for 2017-2021 which includes five poultry inspection innovations, and more, aimed at preventing the contamination of meat and poultry with foodborne pathogens and limiting human illnesses from regulated products.
They say a picture tells a thousand words, and there was one image among the hundreds of slides and thousands of words presented at the 2016 Environmental Management Seminar which communicated what I believe is U.S. poultry producers’ single greatest opportunity.