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Information on global poultry, pig and animal feed markets.

All Things Poultry

The editor of WATT PoultryUSA shares his thoughts on the US poultry industry. Gary Thornton discusses legislation, trends, food safety issues and more relating to the poultry and meat industries in the US.

What poultry does not contain drives sales

Nielsen data suggests that bringing products to market that address consumers’ desire for clean labels is an opportunity for poultry producers.
Meeting consumers’ desire for clean labels is an market opportunity squarely in the wheelhouse of poultry producers.
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Poultry’s fresh opportunity in local chicken, turkey

Locally produced poultry is a fast-growing grocery category and opportunity for poultry producers to be in tune with shoppers’ health and wellness goals.
Locally produced poultry is a fast-growing grocery category and opportunity for poultry producers to be in tune with shoppers’ health and wellness goals.
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Poultry producers grapple with antibiotics issue

Managing microbial threats, antibiotic stewardship and consumer expectations in animal production is the U.S. poultry industry’s toughest challenge in decades.
Antibiotic use in poultry, consumer responses and disruptions in the food supply chain were hot topics at the Midwest Poultry Federation Convention.
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5 ways for poultry producers to win the food fight

Poultry producers should use consumers' focus on healthy eating and views about scientists and research to win the food fight being waged over health and nutrition.
The personalized ideologies that shape how people think about and consume food may offer poultry producers useful clues about how to market to a public skeptical of the food industry and divided over food science.
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4 keys to US poultry industry profitability in 2017

The U.S. poultry industry's profit outlook is positive in 2017, but improvement in the world economy and smooth trading relations are needed
The U.S. poultry industry's profit outlook is positive in 2017, but improvement in the world economy and smooth trading relations are needed.
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Animal ag needs metrics for antimicrobial stewardship

Antibiotic stewardship in animal agriculture requires collaboration among medical and veterinary communities and common metrics for producer audits.
Antibiotic stewardship in animal agriculture requires collaboration among medical and veterinary communities and common metrics for producer audits.
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5 innovations in FSIS poultry inspection ahead

Food Safety and Inspection Service (FSIS) Strategic Plan for 2017-2021 has five poultry inspection innovations to reduce foodborne pathogens.
The Food Safety and Inspection Service (FSIS) released a Strategic Plan for 2017-2021 which includes five poultry inspection innovations, and more, aimed at preventing the contamination of meat and poultry with foodborne pathogens and limiting human illnesses from regulated products.
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