Information on global poultry, pig and animal feed markets.

Broilers & Layers

The latest articles, analysis and information on managing broiler and laying hen production, nutritional and health information, housing systems and technology and bird welfare practices to help poultry producers maximize flock performance and yields from the editors of WATT PoultryUSA, Poultry International and Egg Industry magazines.


WATT 100-year series: Nutrition

Precision poultry nutrition shapes industry’s future

Improved genetics will offer broiler producers growth opportunities, but technological developments will guide a holistic management approach
Precision poultry nutrition programs will increasingly improve producer profitability, farm management and feed formulations into the future.
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Hain Celestial encouraged by proposed Whole Foods deal

Amazon’s planned acquisition of Whole Foods market presents Hain with a ‘real opportunity to increase availability and household penetration’
Hain Celestial’s North American CEO says he does not know how Amazon’s proposed acquisition of Whole Foods Market will impact business, but he believes it could be a way for the company to increase its household penetration.
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Tyson Foods has new high-tech animal welfare system

Company initiates use of video monitoring system, animal welfare specialists and controlled atmosphere stunning
Tyson Foods has launched a broad, new animal well-being initiative that combines the latest technology with high-touch monitoring and training to improve the care of chickens.
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What poultry does not contain drives sales

Nielsen data suggests that bringing products to market that address consumers’ desire for clean labels is an opportunity for poultry producers.
Meeting consumers’ desire for clean labels is an market opportunity squarely in the wheelhouse of poultry producers.
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