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Chicken Marketing Summit News
Generation Z will transform how chicken is marketed
This demographic will be extremely value-driven and believe their food choices say something about them.
Brand Insights
Strategies for improving poultry production
Jones-Hamilton Co.
Using ph manipulation to benefit animal production and improve poultry health.
Consumer Trends
Chick-fil-A changes antibiotic use policy for chicken
The move is ādue to challenges in finding chicken supplies,ā the company said.
Consumer Trends
Leeās Famous Recipe Chicken finds right charity in GiftAMeal
Through the GiftAMeal program, the chain can give back to people who live in specific communities.
Sustainability
Sustainability equals recyclability for poultry consumers
Environmental impact is an important purchasing consideration.
Poultry Tech Trends
Chicken burgers? Fire up the grill
As someone who makes a living writing about the poultry industry, I'm not sure I should admit this, but there's nothing better than a fresh cheeseburger off the grill when it's warm outside.
Consumer Trends
How poultry, meat retail consumer behavior changed in 2023
During the Power of Meat report, Anne-Marie Roerink discussed how inflation and demographics impact poultry and meat sales.
Consumer Trends
Smashburger, Roy Rogers offer new chicken sandwiches
U.S. chains bring add new sandwiches to their menus in March.
Poultry Around the World
Will consumers respond to more poultry meat, egg labels?
A consultation has been launched in the U.K. on mandatory country of origin and welfare labelling.
Chicken Marketing Summit News
3 big opportunities for chicken in 2024
How to keep chicken as the protein at the center of the plate.
Agrifood Angle
Evolution of convenience stores shows promise for Hormel
Consumers arenāt just getting snacks at convenience stores anymore; they also go there for full-fledged meals.
Chicken Marketing Summit News
How are you keeping chicken consumers engaged?
Itās time to recognize innovating marketing and creative excellence in promoting chicken consumption.
Broilers
The āOG of proteinā is chicken, Tyson VP says
Wendy Jean Bennett wants consumers to think of poultry and pork when they want to increase their protein consumption in a healthy way.
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