Armed with a special lightweight banner proclaiming the superiority of British higher welfare pork, two British climbers have scaled Kilimanjaro, Africa's highest mountain.

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Their mission for charity was supported by Dalehead Foods with help from England’s National Pig Association’s “Banners Blitz campaign.” A similar banner was unfurled by the NPA outside the Prime Minister’s residence in Downing Street earlier this year. "But I think the top of Kilimanjaro beats that for novelty value," said Tom Licence who, with Martin Millard, made the 19,341-foot climb to raise funds for the Pediatric Intensive Care Unit at Addenbrooke's Hospital in Cambridge and the National Society for the Prevention of Cruelty to Children.