Armed with a special lightweight banner proclaiming the superiority of British higher welfare pork, two British climbers have scaled Kilimanjaro, Africa's highest mountain.


Their mission for charity was supported by Dalehead Foods with help from England’s National Pig Association’s “Banners Blitz campaign.” A similar banner was unfurled by the NPA outside the Prime Minister’s residence in Downing Street earlier this year. "But I think the top of Kilimanjaro beats that for novelty value," said Tom Licence who, with Martin Millard, made the 19,341-foot climb to raise funds for the Pediatric Intensive Care Unit at Addenbrooke's Hospital in Cambridge and the National Society for the Prevention of Cruelty to Children.