Aviagen specialists and members of the Ross Poultry Breeders technical support team in South Africa gave presentations to 200 customers sharing information and management advice during their "Breed of Choice" program.

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Highlights included an update on Ross 308 performance in the South African market, the tools that can help manage the incubation process, practical tips and hints on optimizing chick quality in the hatchery to achieve best broiler performance and egg numbers and fertility.