Cranswick, a sliced meat and sausage producer, said that pig meat products continue to gain an increased share of the UK retail protein market as evidenced by recent market data.

Both the versatility and the low price of pork relative to other proteins were key to this positive trend, with the growing popularity of pork products seen as a contributing factor to the increase in sales at Cranswick, according to a British Pig Executive report.

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Underlying sales volume growth in the first quarter was 3% and in the second quarter was 7%, according to the report. The average volume growth across six months was 5%. Export sales grew strongly, with growth particularly strong in Far Eastern markets.