India's domestic poultry sales are growing by 20% annually and are likely to reach over Rs 1.32 lakh crore by 2015, according to industry body the Associated Chambers of Commerce and Industry of India.

Broiler meat and eggs in particular are high in demand and are fueling a market that sits at roughly Rs 49,000 crore currently, according to a study, "Trends in Domestic Poultry Segment," conducted by ASSOCHAM. “Driven by rising purchasing power, changing food habits, contract poultry farming and rapid urbanization are certain key reasons for this constant upswing in this niche poultry sector,” said ASSOCHAM secretary general D.S. Rawat.

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Broiler meat and table eggs account for most of the domestic poultry market as India is the third-largest egg producer and fourth-largest broiler meat producer in the world. In addition, the Indian poultry sector has shifted from a live-bird market to a chilled/frozen-product market. Nearly three million metric tons of broiler meat and about 2.86 million metric tons of eggs are produced annually in India, said the ASSOCHAM study.