Rainbow Chicken wins International Poultry Council marketing award

Rainbow Chicken, a South African producer of fresh and frozen chicken products, received the International Poultry Council’s Branded Marketing Award for 2011 for its inventive campaign aimed at increasing consumer awareness of its flagship brand of chicken and Rainbow value-added chicken products. The IPC presents two marketing awards annually, one each for a generic and a branded marketing campaign.

November 3, 2011

Rainbow Chicken, a South African producer of fresh and frozen chicken products, received the International Poultry Council’s Branded Marketing Award for 2011 for its inventive campaign aimed at increasing consumer awareness of its flagship brand of chicken and Rainbow value-added chicken products.

The IPC presents two marketing awards annually, one each for a generic and a branded marketing campaign. The generic award will be given at the IPC’s spring meeting in Paris in March.

Cage-free pullet welfare unaffected by stocking density

The team called Don't Yolk Around participates in the PEAK Feud game.

Survey says: PEAK Feud was a lot of fun

Cage-free pullet welfare unaffected by stocking density

When stressed with high stocking density and tight feeder space, cage-free pullets show no signs of stress.

Survey says: PEAK Feud was a lot of fun

Game show brings Minneapolis expo attendees together in a fun way.

The team called Don't Yolk Around participates in the PEAK Feud game.

Avian Influenza

New Mexico confirms third case of HPAI in poultry

The state has reported the presence in three commercial hatchery flocks located in Roosevelt County since April 12.

Avian Influenza

Taiwan, Philippines confirm further HPAI outbreaks in poultry

First ever cases of highly pathogenic avian influenza (HPAI) have been reported in poultry in the Eastern Visayas region of the Philippines, while Taiwan has confirmed recent outbreaks in several counties.

Broilers Farm Indoors

Avian Influenza

Spotlight on avian influenza is brighter than ever

With recent cattle and human H5N1 infections, more people are paying attention to the outbreak, NTF official says.

Poultry Tech Trends

Researcher celebrates poultry parasite naming with tattoo

Billy Hargis now has a permanent parasite reminder.

Processing & Slaughter

New House of Raeford plant in South Carolina suffers setback

City Council cites concerns about wastewater capacity.

House Of Raeford

Avian Influenza

Michigan county reports first HPAI case in poultry

The type and size of the commercial flock has not been disclosed.

White Chicken Closeup On White Bkgrnd 1

Diseases & Health

New organization founded to help promote phages in Asia

The body aims to help facilitate the introduction of phages in the poultry and wider livestock industries.

Phage Asia Blue

Avian Influenza

H5N5 cases more prevalent in Canada, but not in poultry

World Organisation for Animal Health reports that the latest cases of the H5N5 variant have been confirmed in raccoons in Prince Edward Island and Nova Scotia.

Highly pathogenic avian influenza of the H5N5 serotype has been confirmed in raccoons in Canada.

Chicken Marketing Summit News

4 steps to a better broiler of tomorrow

Addressing the challenges ahead to meet the demands of a changing world.

Broiler Chicken

Avian Influenza

APHIS: Avian flu hits commercial hatchery in New Mexico

After H5N1 is confirmed in six dairies in the state, it now strikes a hatchery involving 61,500 birds.

New Mexico Flag

Page 1 of 55