The Reach Teach Learn Project — sponsored by Pfizer Animal Health Global Poultry — helps aspiring poultry industry enthusiasts understand more concretely what it takes to produce safe, credible food for consumers, with the aim of fostering good will between those in the industry and the general public.

The project has evolved to an online grant process where students with poultry interests can submit online proposals for activities they could perform in their own college communities that promote positive agriculture messages. In each of three categories — youth education, community involvement and food availability — a combination of a voting process and judges’ critique will select a winner who will be awarded a grant of $3,000 toward the implementation of the specific project.


Applications will be accepted from November 14 through December 11. Students will be provided feedback on their application, and they’ll have a chance to refine it up until January 9, 2012. A voting period, during which people can vote on their favorite idea, starts January 16 and runs through February 26.