The 11th Ross Middle East and Africa Association Meeting in Shanghai, held by Aviagen, covered a range of topics, including the future Ross supply strategy into the region; continued investments in research and development; global and regional product benchmarking to confirm Ross potential; and individual distributor presentations of all regional markets.


The second day of the event encompassed a presentation on Ross market share in South East Asia, the Ross global marketing strategy and the effects of global commodities on supply and demand. “This is a wonderful forum to meet each other and get a yearly update," said the chairman and managing director of Zarbal Group in Iran. "The information and detailed presentation package helps us with our business focus and where we need to invest in the next five years."