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News and analysis on the global poultry
and animal feed industries.
Broilers & Layers
on December 13, 2011

Brazil’s Aurora launches project with poultry suppliers

Broiler producers to be given production protocols to meet international rules

Brazil’s Aurora Alimentos, in partnership with the government research body Embrapa Suinos e Aves, is implementing Projeto Frango Aurora — Aurora poultry project — a three-year initiative that provides suppliers with the technical support to improve production practices, sustainability, animal welfare, the production of safe feed, the safety of workers and the health security of farms.

Fifty-five farms were involved in a pilot project, and by 2014, all of Aurora’s 1,800 suppliers will be brought into the project. Aurora’s technical team will implement protocols to guide production, covering everything from how documentation is prepared to the removal of dead birds, which will make national and international audits easier to conduct.

The project, said to be the first of its kind in Brazil, will focus on improvements at the farm level, and the areas that need to be addressed have already been identified. Aurora hopes that through providing its poultry suppliers with set procedures to be followed, the profitability of the group as a whole will be improved. 

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