Russian integrated meat producer Cherkizovo Group has created a corporate identity for its chilled and frozen poultry meat trading house Petelino.

All company information, price lists and stationery of Petelino feature the unified corporate design, which emphasizes the trading house's brands and positions the company among its partners, including federal and local networks, retail stores and large distributors, according to Cherkizovo. Petelino's brands include Petelinka, Domashnya Kurochka, Kurinoe Tsarstvo and Vasilievskiy Broiler.