The U.S. Poultry and Egg Association recently updated its logo to "USPOULTRY" and changed its website to www.uspoultry.org to incorporate the new logo design element and color scheme.  

The logo design includes USPOULTRY in all capital letters and an "egg and feather" combination in replacement of the "O" in the logo, as well as U.S. Poultry & Egg Association in smaller type under the logo design.