Heifer International and Elanco Animal Health have announced a new initiative for their partnership to end hunger in conjunction with the 2012 Cattle Industry Convention.

Beef producers attending the convention in Nashville and throughout the nation can support Elanco’s donation of up to $20,000 to Heifer International by visiting www.heifer.org/Elancopartnership. Elanco will donate $1 to Heifer International for every unique visit to this landing page through March.