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News and analysis on the global poultry
and animal feed industries.
on February 17, 2012

California egg whites processor commits to humane certification

Eggology Inc., a processor of liquid organic and all-natural egg white products, has became the first California egg products company to commit to having 100 percent of their egg products made from Proposition 2 compliant eggs, and to have all of their cage-free products made from Certified Humane eggs.

Proposition 2, passed by California in 2008, mandates that all chickens must be raised outside of restrictive battery cages by 2015, while the Certified Humane seal assures customers that the product meets strict animal welfare standards (including space and air quality requirements, no sub-therapeutic antibiotics, and environmental enrichment such as perching and litter). Eggology has also rolled out a refreshed brand identity, bold standout packaging for improved visibility on the shelf and a more competitive price point structure.

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