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Broilers & Layers
on February 20, 2012

Broiler producer Suguna to expand in south India

Company hopes to open 500 retail stores by end of 2012

Broiler producer Suguna Poultry is partnering with franchise consultant Francorp International to expand in south India by opening new Suguna Daily Fressh outlets, according to reports.

The company hopes to open 500 outlets by the end of 2012 in Tamil Nadu, Kerala and Karnataka. "Daily Fressh is an innovative venture of Suguna in the franchised retailing of poultry and meat products [that provides options] in all forms, such as fresh meat, frozen meat, ready-to-cook and ready-to-eat meat products, with allied products such as spice mixes and herbs," said P. Rajan Mathews, business head of Suguna. "Daily Fressh will create a new shopping experience for the poultry and meat lovers nearest to their home and create clean surroundings inside the cities."

Suguna's processing plant has recently been certified as an ISO 20000:2005 company for poultry processing.

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