A new industry body, the ProTerra Foundation, has been launched to support Europe's feed industry in sourcing non-genetically-modified sustainable grains, cereals and derivatives, and soy in particular.

The foundation is backed by industry stakeholders from both Europe and South America, and is dedicated to providing the agricultural and food industries with the tools that they need to achieve improved sustainability performance. The foundation has also recently become the new custodian of the ProTerra Certification Standard, originally created by Cert ID. It is anticipated that placing the ProTerra certification program under the governance of an independent non-profit foundation, managed through a broad multi-stakeholder consultation process, will amplify its application and effectiveness as well further enhance its standing as an independent quality mark.