Two initiatives implemented by Brasil Foods to improve the welfare of poultry have been recognized in McDonald's Best of Sustainable Supply 2012. The changes seek to reduce heat stress and improve litter quality.

To improve conditions during reproduction, a change in litter has resulted in increased comfort and a reduction in footpad lesions. This has not only resulted in greater mobility for birds, but also made the cleaning of poultry housed easier. Brasil Foods has also installed new, modern ventilation systems in its poultry houses, and evaporative panels have been introduced to reduce the penetration of heat. Birds now benefit from lower temperatures and an increased supply of oxygen.


Of the 400 projects considered by McDonalds for inclusion in the 2012 edition of Best of Sustainable Supply, only 176 suppliers were recognized.