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News and analysis on the global poultry
and animal feed industries.
on April 12, 2012

US backyard chicken ownership may double in 2012

Consumer study shows more people interested in starting their own flocks

While only 3 percent of U.S. households currently own chickens, the level of interest in chicken ownership indicated among non-owners could potentially double ownership levels through 2012, according to a recent consumer study conducted by Tractor Supply Company in partnership with American Livestock Breeds Conservancy.

The survey confirms the national trends industry companies are seeing in the marketplace, said John Wendler, senior vice president of marketing for Tractor Supply Co. "We receive more and more feedback from stores about the influx of customers interested in starting their own flocks. The business from these new chicken owners has led us to identify and fill an increasing need for greater education. We focus a lot of our resources on providing information and education to help [owners] get started correctly and maintain their health and productivity."

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