Poultry science students at the University of Arkansas were awarded a $3,000 grant for an initiative that aims to improve the public’s understanding of the poultry industry.

The award, courtesy of Reach Teach Learn, a Pfizer Animal Health Global Poultry project, invited agriculture students across the U.S. to demonstrate how they could open a dialogue with consumers and enhance the perception of the poultry industry and its products. Through an online video submission, the University of Arkansas Poultry Science Club detailed their Poultry Education Program, aimed at educating young people who have little experience with agriculture or knowledge about where their food comes from.