With 31 metric tons of poultry items expected to be consumed by athletes and visitors at this year’s Olympic Games, UK quality mark organization Red Tractor has launched Team Red Tractor, which covers Red Tractor farmers, processors and packers, wholesalers and contract caterers that will feed the Olympic athletes, coaches, officials and millions of visitors to the event.

At the end of April, Team Red Tractor's seven champion farmers went on a five-day tour aimed at school children. The tour's goal was to educate children on how food is produced and how it reaches the 31 Olympic venues. In addition to poultry, other sectors covered included crops, pigs, beef and lamb, dairy and fresh produce.