Unpackaged chicken, beef and sheep meat are now included in Australia's country of origin labeling rules, according to Food Standards Australia New Zealand.

Food regulation ministers have 60 days to seek a review; if no review is sought, the decision becomes part of food law in Australia states and territories. “Research indicates country of origin information is important to consumers and is valued more in fresh food products such as fresh meat than other food categories,” said Food Standards Australia New Zealand CEO Steve McCutcheon. “Mandating additional country of origin labeling requirements will ensure consumers are provided with access to this information consistently across the retail sector.”


The cost of the change to the industry is not expected to be great, said McCutcheon, since many retailers already label their products voluntarily.