Alltech unveiled its new Lyons Farm brand of "natural, high-quality foods," beginning with poultry and beef products, at the company's 28th International Symposium.

Lyons Farm’s poultry and beef products are produced using Alltech’s natural nutritional feeding programs, which have been developed through more than 30 years of research in animal nutrition. Each animal is fed the right nutrients at the right time based on its specific needs, according to Alltech. The result is consistent, premium-quality meat that is rich in antioxidants and nutrients while remaining free from additives such as growth-promoting hormones and antibiotics.

"Beef and poultry are just the first steps,” said Dr. Pearse Lyons, president and founder of Alltech. “We want to expand and add new products that meet the consumer’s desire for great, healthy and nutritious food.”