Novus International Inc. has re-launched its brand to focus on a new platform: the "Triple-S Bottom Line" — solutions, service and sustainability.

“It is our mission at Novus to make a clear difference in sustainably meeting the growing global needs for nutrition and health," said Novus President and CEO Thad Simons. "We foster this mission by helping produce a sustainable, wholesome food supply through localized animal nutrition solutions. Although we operate in a global marketplace, we know that our customers’ needs vary based on their location. By actually living and working in their specific geographies, we are able to contribute to an improved quality of life through food, nutrition and supplemental innovation.”

The company said it hopes that the new Novus platform will help ensure that producers worldwide realize first-hand the benefits of this renewed corporate commitment.