Forty-six participants from 25 countries took part in the 13th world technical school organized by Cobb-Vantress in Arkansas. The 12-day program used presentations, visits to facilities and case studies to show customers different methods to obtain information and how to use this data when they return to their own operations.

The program included visits to the University of Arkansas, breeder and broiler farms, a hatchery, processing plant and the Tyson Foods Discovery Center as well as presentations by members of the Cobb World Technical Support Team and invited specialists. There were also exercises at the local John Brown University where the participants performed tasks designed to foster leadership and team building skills.