UK egg producer James Potter Eggs is helping to support local ambulance services by donating GBP0.01 to the Yorkshire Air Ambulance from every pack of dozen free range eggs sold. 

“We are proud to support the work that the Yorkshire Air Ambulance does and hope that the money raised through the partnership helps make a real difference across the region,” said James Potter, director of James Potter Eggs. The air ambulance service needs GBP7,200 (US$11,283) per day to keep its two helicopters in service. The partnership to support the ambulance service was launched with the attendance of a local Member of Parliament, Potter and one of his 200,000 layers.