Research into the role of the poultry industry in supplying food to a growing population while enjoying only limited resources has won funding from the UK’s Harper Adam’s University College Temperton Fellowship.


The study is being carried out by Julian Morgan and Mike Tyers from country store group Countrywide and looks at how the poultry industry can help supply quality proteins when traditional energy sources are in decline. “Our research will focus on how the poultry industry needs to adapt to cope with increasing demand and new challenges in an environment where energy is likely to become a limiting resource," said Morgan. “High production efficiencies, animal welfare standards, food quality and security need to be maintained using minimum energy inputs, taking advantage of renewable energy opportunities and other emerging technologies."