Novus International Inc. has unveiled a new design in its product packaging that includes enhanced handling features.

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The new bags are made from a composite material that is more durable and holds up better under a variety of handling conditions. Brand names are more dominant on the front and sides of all packages, reflecting the superior identity and performance associated with Novus products, according to the company. The initial run of the new packages will be manufactured at the Novus plant in Little Rock, Ark., beginning in September.