Pork, chicken and turkey sales were all up during the two weeks of the 2012 Olympic games, according to figures from the Kantar Worldpanel.

Pork and pork products were up eight percent in value and nine percent in volume, chicken was up seven percent in value and five percent in volume, and turkey was up two percent in value and four percent in volume. “It might have been expected that traditional party foods, such as sausage rolls and pork pies, would perform well as quick convenient snack foods to consume while watching the games," said Richard Cullen, insight manager for the British Pig Executive. “However, they suffered as price-conscious consumers noticed the large year-on-year price increases of 17 and 14 percent, respectively."