British pork is now being sold in the largest supermarket chain in the Netherlands.
The retailer has launched three new lines including shoulder steaks, fillet and loin chops, complete with a high welfare sticker and a prominent description of product origin and rearing methods. The pork is marketed as a product with high welfare and taste in the retailer’s premium range.
“This is excellent news and recognizes the high standards of the British pork sector," said British Pig Executive Export Manager Jean-Pierre Garnier. “This is a rather prestigious accolade, particularly as it positions our product between the supermarket’s own animal welfare standards and organic pork. There is a good untapped demand from Dutch consumers for high welfare and sustainable meat, and we hope that we will generate good sales from now on.”