DLG Group has launched a new export brand for its vitamins and minerals, Vilofoss, that will act as a unifying brand when the vitamin and mineral companies of the group act outside their respective home markets.

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Consequently, Vitfoss keeps its brand in Denmark and Deutsche Vilomix continues unchanged in Germany, as does Calcialiment in France; however, when the companies operate in export markets, it is under the same name certificate, according to DLG. "With the ambitions we have in the field of vitamins and minerals, the proper approach is to cultivate a strong common brand; we are very optimistic about this, as our current individual brands has a strong position in the market," said Vitfoss CEO Jacob Holm.