Minnesota’s chicken and egg farmers have a new name for their member organization, along with a new logo and website. The Chicken and Egg Association of Minnesota officially replaces the Broiler and Egg Association of Minnesota, a name originally created in 1994 when the organization morphed from the Minnesota Poultry Industries Association.

“We feel strongly that this name change better reflects who our members are to consumers,” said the organization’s president, Scott Waldner. “This name change will help our farmers be more instantly recognizeable to the public.” Along with the name change, a new logo design gives an instant upgrade to all of the organization’s materials, both printed and online.

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Both the name and logo were debuted at www.mnchicken.org, the group’s very first website presence. The website includes sections with information on Minnesota’s chicken and egg farmers, nutrition and recipes, poultry facts and figures, and a special secure section for its members.