The International Fishmeal and Fish Oil Organisation has introduced a new logo, chosen from a number of proposals due to the modern, clean font and the globe device representing the worldwide range of the organization. 

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The color choice reflects the links to the oceans — curved graphics on letterhead, a new website (currently in development) and other stationery also pick up the marine theme. The new strapline recognizes the wider categories of business that are now members of the organization.