AB Vista appointed Purushotham Reddy to be its new sales manager in South India, as it continues to strengthen its global feed ingredients business operations.

With about 10 years of experience in sales and an academic research background, Reddy will oversee AB Vista’s sales activity in four Indian states: Kerala, Andhra Pradesh, Karnataka and Tamil Nadu. 

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Reddy has an M.S. in Zoology from Bangalore University and spent nearly 10 years conducting research for a leading agrochemical company in India. He then moved on to the sales side of the business, establishing relationships and working closely with key players in the farming industry.

Dinesh Bhosale, regional director for AB Vista South Asia, said: “We are delighted that Purushotham Reddy has joined our team in South India. With experience and knowledge of both sales and the animal nutrition sector, he has exactly the combination of skills we need to build lasting relationships with customers in this important region.”